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对于化妆品,箱包,手表等时尚奢侈品市场遭遇寒流。负增长的趋势。

 

从贝恩研究中国奢侈品消费显示,2013年中国奢侈品市场达到116十亿人民币。按商品类别划分,前三名的奢侈品市场份额分别为化妆品,香水和个人护理产品,手表,箱包。不过,也有三类产品年复合增长率下降,尤其是看负增长,连续两年:2012为-5%,2013年为-11%。

 

贝恩预计,2013成长中国的奢侈品市场只有约2%,低于增长2012水平甚至更低。在“高档礼品波”反腐败中心,产生了较大的影响,钟表及男士服装品类受影响最严重。观看更高的价格,更大的跌幅。

在瞬息万变的市场环境下,多数奢侈品牌今年新开店面,采取更保守的态度,更加专注店面翻新或升级,而不是新的门店。不过,教练(蔻驰),普拉达(Prada)和宝缇嘉(西乐葆蝴蝶屋)等品牌继续保持快速扩张。其中,教练开设约100家新店。

 

根据奢侈品消费者的国籍划分,中国消费者仍然是世界上最大的奢侈品消费群体,占29%。亚洲国家中,只有日本超过11%。相比2012年中国出境旅游增长14%(香港/澳门增长11%,主要国家在欧美高达23%)。海外奢侈品消费的不断增长,约占67%的奢侈品消费总量的。有一个大的价差,导致购买力提高,人民币升值,更广泛的产品选择,他们仍然是三个主要的原因,中国消费者在海外购买奢侈品。

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